In the eyewear industry, packaging for glasses is more than just protection: it is branding, storytelling and experience. Carefully designed packaging communicates value, luxury and identity. Discover the Made in Italy solutions by To Be Packing.
In the world of eyewear — especially in the premium segment — packaging is a strategic element of the customer experience. It is no longer just about protecting the product, but about telling a visual story that is consistent with the brand’s identity.
To Be Packing understands this need and offers tailor-made solutions for eyewear, fashion and luxury brands.
Discover our offer:
- To Be Packing solutions for eyewear packaging
- Available materials and customization
- To Be Packing: a single supplier for a consistent brand experience
- Contact To Be Packing for a bespoke project
To Be Packing solutions for eyewear packaging
To Be Packing designs fully customized packaging, created to perfectly fit even high-end eyewear collections. Every detail, from shape to material selection, from colors to printing — is defined together with the client to create bespoke cases and packaging that reflect the brand’s identity and enhance the product.
Cases
Our jewelry case line can be adapted on request to hold eyewear, while maintaining all the distinctive features of our packaging:
- Maximum protection
- Elegant and refined lines
- Wide range of internal and external customization options
- Magnetic or snap closures for a premium effect
Soft pouches
Perfect for seasonal collections or more fashion-oriented lines, pouches are:
- Lightweight, practical and versatile
- Available in velvet, eco-leather or technical fabrics
- Customizable with hot stamping, screen printing or embroidery
- Also ideal as giveaways for events or product launches
Custom shopping bags
To complete the purchasing experience, To Be Packing offers coordinated shopping bags:
- Handles in cotton, satin or rigid cord
- Digital printing, embossed printing or hot stamping for high-quality results
- Customizable design to match other packaging elements
Coordination between elements
One of To Be Packing’s key strengths is the ability to create a harmonious packaging set: cases, pouches and shopping bags can all follow the same color palette, logo and graphic style. The result? A coherent, elegant and memorable visual identity.
Do you want to stand out with an eyewear packaging line that truly expresses your brand identity? Contact the To Be Packing team: we will support you step by step in creating an exclusive, coordinated and fully customized collection.
Available materials and customization
Material quality and attention to detail are at the heart of To Be Packing’s offering. Among the most requested options:
Materials:
- Eco-leather – luxurious and durable, with matte or glossy finishes
- Velvet – soft to the touch, ideal for more elegant lines
- Laminated rigid cardboard – for more accessible yet refined solutions
- Technical fabrics – practical and long-lasting, perfect for sports or urban collections
Customization options:
- Logo printing (gold, silver or custom colors)
- Screen printing for a more contemporary effect
- Internal finishes with shaped inserts, velvet or selected fabrics
- Unlimited color choices for interior and exterior
- Magnetic, automatic or ribbon closures
These options make every project unique, suitable for both classic collections and more bold, creative designs.
To Be Packing: one supplier for a consistent experience
To Be Packing stands out for its integrated offering, designed to meet all packaging needs in the eyewear sector. This means each brand can rely on a single partner to design and produce not only cases, but also pouches, shopping bags, display solutions and packaging for campaigns or collection launches.
This “all-in-one” solution simplifies the entire creative and production process, offering several advantages:
- Stylistic consistency across all packaging elements
- Faster delivery times thanks to centralized management
- Cost optimization
- Greater control over the entire project
Choosing To Be Packing as a single partner means enhancing every detail and ensuring that the packaging truly reflects the brand’s identity and quality.
Contact To Be Packing for a bespoke project
Every brand has a story to tell, and every pair of glasses deserves packaging that matches its quality. To Be Packing is the partner you are looking for to transform your eyewear packaging into a powerful branding tool.
Contact us today to receive a personalized consultation and design your custom packaging together.