Ananya

Ananya: To Be Packing’s excellence in the heart of London

For the opening of the new Ananya boutique in the prestigious Burlington Arcade, To Be Packing has created a display project that blends London elegance with the finest Italian savoir-faire. A concept designed to enhance the vibrant soul of the designer’s collections.

The stars of the setup are the iconic Marmotta trays, crafted in premium amethyst-colored genuine leather. Inside, the soft embrace of aubergine Alcantara creates a sophisticated nest for the jewelry, ensuring a tactile experience of pure luxury.

To complete the display set, we selected the formal purity of the Parigi necks and the versatility of the Portofino counters. Both are finished in dune-colored Alcantara, a neutral and luminous shade that allows the gemstones to shine without distraction.