FROJO

Frojo Marseille – The Luxury of Detail

In the heart of Marseille, the historic Frojo jewelry store represents one of the highest expressions of French savoir-faire.
For this project, we curated every detail, creating a display system and packaging perfectly aligned with the boutique’s style.

The packaging includes Meraviglioso mini and Marmotte boxes, covered in grey Alcantara – a shade chosen to reflect the neutral, sophisticated tones of Frojo’s interiors.
Soft materials, delicate textures, and matte finishes create a harmonious dialogue between the space, the product, and the brand’s visual identity.

The displays were custom-designed for the watch collection and include rotating back panels made from laser-cut metal plates, engraved with a pattern inspired by a gear.
A technical and symbolic detail at once, recalling the precision mechanics of watchmaking and adding a contemporary touch to the environment.

The result is a consistent and refined project, where every element – from the smallest box to the entire display area – expresses the same vision of luxury: understated, elegant, and truly bespoke.